We love our rivers, lakes and oceans. They are integral to the enjoyment of swimming outdoors. We strive to reduce our impact on the environment and make an impact on society. We are committed to transparent, sustainable and ethical practice.

It's about more than swimming.

At Wilda, we're more than just an outdoor swimming lifestyle brand. We're a community deeply rooted in the belief that ethical practices, sustainability, and transparency are the very pillars that support everything we do. Inspired by the pristine beauty of the oceans we swim in, we're committed to preserving this splendour for generations to come.

For us impact is also about improving people's lives.

We have committed to donate 5% of our annual sales to charities aligning with our core values.

Through these initiatives we can get more people swimming and more people outdoors in nature.

"Our customers share our values. We owe it to them to be honest and humble in our processes."

Michael, Wilda co-founder

Transparency

Our journey begins with transparency.

We believe that you, our valued customers, have the right to know how your favourite swimwear is made. From the drawing board to the final stitch, every step of our design process is open for you to see.

Our supply chains are no different.

We've partnered with suppliers who share our vision of a sustainable and ethical world, ensuring that every material we use is sourced responsibly. Understanding that sustainability is a process rather than an outcome, we are always looking to improve our processes.


Find out more about our materials.

#WILDAtHeart

View all
  • Proud members of 1% For The Planet

    Proud members of 1% For The Planet

    We are proud to now officially be members of 1% For The Planet, something which we feel transcends all of our core values as a brand - ‘Celebrate’, ‘Honesty’, ‘Environment’...

    Proud members of 1% For The Planet

    We are proud to now officially be members of 1% For The Planet, something which we feel transcends all of our core values as a brand - ‘Celebrate’, ‘Honesty’, ‘Environment’...

  • Cornish coves and coastal walks

    Cornish coves and coastal walks

    Spring is finally (sort of) in the air, and a van trip to Cornwall was calling for some much needed outdoor time and some Cornish sunshine - for some of...

    Cornish coves and coastal walks

    Spring is finally (sort of) in the air, and a van trip to Cornwall was calling for some much needed outdoor time and some Cornish sunshine - for some of...

  • Sauna: the Scandinavian ritual that's hot right now

    Sauna: the Scandinavian ritual that's hot right...

    The sauna, a place of warmth, relaxation and so strongly associated with wellness. Read about the UK pop-up saunas on our radar and why we're loving them. 

    Sauna: the Scandinavian ritual that's hot right...

    The sauna, a place of warmth, relaxation and so strongly associated with wellness. Read about the UK pop-up saunas on our radar and why we're loving them. 

1 3
View all