
Impact
We love our rivers, lakes and oceans. They are integral to the enjoyment of swimming outdoors. We strive to reduce our impact on the environment and make an impact on society. We are committed to transparent, sustainable and ethical practice.

It's about more than swimming.
At Wilda, we're more than just an outdoor swimming lifestyle brand. We're a community deeply rooted in the belief that ethical practices, sustainability, and transparency are the very pillars that support everything we do. Inspired by the pristine beauty of the oceans we swim in, we're committed to preserving this splendour for generations to come.
For us impact is also about improving people's lives.
We have committed to donate 5% of our annual sales to charities aligning with our core values.
Through these initiatives we can get more people swimming and more people outdoors in nature.
"Our customers share our values. We owe it to them to be honest and humble in our processes."
Michael, Wilda co-founder

Transparency
Our journey begins with transparency.
We believe that you, our valued customers, have the right to know how your favourite swimwear is made. From the drawing board to the final stitch, every step of our design process is open for you to see.
Our supply chains are no different.
We've partnered with suppliers who share our vision of a sustainable and ethical world, ensuring that every material we use is sourced responsibly. Understanding that sustainability is a process rather than an outcome, we are always looking to improve our processes.
#WILDAtHeart
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Swim Report #04: Big Cotswold Swim
Welcome to the Swim Report Series. From first timers to seasoned pros, The Dart has been put to the test across the UK's finest open water swimming events and triathlons....
Swim Report #04: Big Cotswold Swim
Welcome to the Swim Report Series. From first timers to seasoned pros, The Dart has been put to the test across the UK's finest open water swimming events and triathlons....
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WIN WIN WIN! - The South Coast Swim Launch Give...
To celebrate the launch of The South Coast Swim in September 2026, we've partnered with The Wild Swimming Co. and Ocean Lube to bring you an Instagram giveaway with some...
WIN WIN WIN! - The South Coast Swim Launch Give...
To celebrate the launch of The South Coast Swim in September 2026, we've partnered with The Wild Swimming Co. and Ocean Lube to bring you an Instagram giveaway with some...
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Swim Report Series #03: Bantham Swoosh
Welcome to the Swim Report Series. From first timers to seasoned pros, The Dart has been put to the test across the UK's finest open water swimming events and triathlons....
Swim Report Series #03: Bantham Swoosh
Welcome to the Swim Report Series. From first timers to seasoned pros, The Dart has been put to the test across the UK's finest open water swimming events and triathlons....
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