“In 2023 I decided to take on the challenge of swimming the Dart10k to raise funds for Level Water. Whilst training, I couldn’t help but notice that while my swimsuits were bright, colourful and patterned, my wetsuit, and everyone else’s wetsuit was black. You couldn’t spot one swimmer from the next in the water, no one’s personalities were shining through what they were wearing - and everyone looked the same”

Caitlin, Wilda co-founder

Our Vision

Enjoy life, be good to each other.
Wilda, from the Old English for ‘untamed’, is an outdoor swimming lifestyle brand producing outdoor swimming apparel for the wild at heart. Born in Bristol, SW England.

Reduce our impact.
We aim to produce high quality, thoughtfully designed, colourful, long-lasting gear for open water swimming.

For everyone.
We are here for the leisurely swimmers, the fast swimmers, the quick dippers, but above all the nature lovers and the WILDAtHeart.

"WILDA" (Old English) - Untamed

Our Values

Celebrate
We believe all the little things in life should be celebrated from swimming a mile to enduring a cold dip. It's about making memories.

Honesty
Being open and honest drives us forward. Humility and accountability in our processes is central our vision.

Environment
We want to reduce our impact on the natural world and consider this at every step in our processes and our wider purpose.

Purpose
Being good to each other and the world we get to enjoy is key to our collective purpose. We are committed to donate 5% annual revenue to charitable partners each year.


Get in touch with us

#WILDAtHeart

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