Whilst building our brand and products throughout this year we have thought carefully about our values and how we can carry these through all of our practices. We are proud to now officially be members of 1% For The Planet, something which we feel transcends all of our core values as a brand - ‘Celebrate’, ‘Honesty’, ‘Environment’ and ‘Purpose’.
As members of 1% For The Planet, we have pledged to give back 1% of our annual revenue to environmental causes. As a brand which celebrates enjoyment for the outdoors and in particular wild bodies of water, we feel it is so crucial that in addition to considering our own impact on people and the environment through our processes, we also give back to organisational partners who are doing incredible work to rejuvenate and protect the planet. At least half of our pledge will be monetary and up to half can be through flexible giving. 1% For The Planet as an organisation hold all of their partnering businesses accountable to this so you can be confident in us as a brand that you are not being greenwashed through buying our products.
As a brand we have also decided to take our purpose one step further. In addition to pledging 1% of revenue to 1% For The Planet, we will also be donating a further 4% of revenue to charitable partners with a focus on access to swimming and protecting our waterways. We will keep you updated on this as it evolves.
Thank you for being a part of contributing to a greener (and bluer) world!
